Lesson 1A price you can explain
Underpricing is one of the most common mistakes new freelancers make — not because they don't value their time, but because they genuinely don't know how to think about pricing yet.
A useful starting approach: estimate your time, set an hourly value for yourself, and price the job based on realistic time plus a buffer. If a logo design realistically takes 4 hours including revisions, and you value your time at GHS 25/hour, that's a GHS 100 baseline — not a number pulled from nowhere.
Charge less deliberately, not fearfully
It's completely normal to charge less as a beginner while you build a portfolio — but be deliberate about it. A clear, confident quote, even a modest one, builds more trust than a nervous, apologetic one.
Always quote in writing, even if it's just a WhatsApp message, clearly stating what's included — for example “2 logo concepts, 2 rounds of revisions, final files in 3 formats”. This prevents the common problem of a client expecting unlimited free revisions because the scope was never agreed.
Real-life example
Kwabena, fresh out of the Web Development track, was asked to quote a simple business website. Instead of guessing a low number out of nervousness, he estimated roughly 15 hours including feedback rounds, applied his hourly value, and sent a written quote listing what was and wasn't included. The client accepted immediately.